In the Press - VRT NWS: Why is perfume so expensive?

Perfume prices often run into thousands of euros per litre. But why does it cost so much? That question is asked by newsreader Chaima Saysay in WinWin's podcast, ‘Mens erger je niet’. ‘The selection of precious ingredients, years of lab work and expensive advertisements featuring famous celebrities determine the price,’ says Kristof Lefèbre of perfume house Miglot. 

Read the article by Manar Rayyan for VRT NWS here .